Coupons are a smart way to attract customers. Here are some tips on why you should use coupons to help advertise your business.


    1. Coupons can have the effect of expanding or increasing marketing area.


    2. They will allure new customers that have been shopping at your competitor. Customers will break routine shopping patterns to take advantage of a good offer. Who wouldn't?!


    3. Coupons have the ability to attract new residents when they are in the market for products and services.

    4. They will help reactivate old customers that have been more drawn to your competitor.


    5. Coupon advertising provides more of a opportunity for additional profits through sale of related items. When there's a special deal involved with a coupon to invite a customer to do business with you, you have to remember that the same customer could end up buying additional items that carry a full profit margin.


    6. Use bold and specific headlines for your coupons. For example: "Buy One Dinner Entree--Get One FREE!"


    7. Don't stop after the sale and create a planned program of continuous follow-up to your customer list.